HYDRIC FARM INPUTS LTD. has been incorporated as a Public limited company in the year 2003.Till February,2011, the company had set up 75 AGRI RETAIL CENTRES by the name of KHUSHALI KRISHI KENDRAS in Uttar Pradesh & Haryana. KHUSHALI centres are neighbourhood stores with the core proposition of offering value, convenience and trust to the customers . The Centres are self-service stores offering range in Agri inputs like Seeds, Chemicals,Pesticides,Fertilisers etc. & Agri -related implements & tools,cattle feed and technical expertise at a single location. These Centres are located in rural areas at the door-step of the farming community and make shopping a pleasant experience.

KHUSHALI functions as a hub and spoke model. Each KHUSHALI centre is a retail outlet and solution provider that caters to about 80 -100 villages in the surrounding area. The Khushali Krishi Kendras is a network of Agri-centres that caters to more than two lacs farmers in the States of Uttar Pradesh & Haryana.

The objective of the KHUSHALI network is to enable and empower the farmer by providing information on new and improved agronomic practices and by facilitating better and more efficient use of agricultural inputs resulting in enhancing output thus generating more value for farm produce. KHUSHALI aims to change the face of Rural India.

The major categories of the various services to be provided by Khushali Krishi Kendra are:

Agro-input supplies
Agronomy services
Training and information dissemination
Other services:

Diagnostic services such as soil testing.
Facilitating access to farm credit and insurance.
Post-harvest management services.
Renting Farm Equipment's.
Extension education programs, including training of farmers.

KHUSHALI also provides IT enabled market information to farmers.

KHUSHALI believes in building relationships on continuing basis not only with the farmers who come for shopping but also with their families by offering Loyalty points on every purchase. Loyalty book is issued to every farmer. Non-agri items of farmer's choice are made available against redemption of loyalty points subject to the pre-announced scheme. It provides an occasion for the farmer's family to participate in making Choice. It is a step towards making KHUSHALI ,a Household name.